Most of you have local businesses, small businesses that thrive on a local audience rather than a global audience. Local awareness ads are limited, but they’re probably perfect for a large number of people reading this. One of them is through local awareness ads, and the other is with specific messenger ads. There are two different ways you can use ads to interact with the Facebook messenger application or the desktop built-in messenger. Or can you? Greeting Users with Messenger Ads You want to send a message to anyone who follows you, but you can’t send unsolicited messages. Unfortunately, messenger greetings don’t fit the bill for what we’re looking for. It’s best left for frequently asked questions, not individual questions.
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Saved replies are template messages that you can use to send common responses to common issues. Don’t abuse the saved replies feature.Don’t sign them –Business, sign them –John, or whatever you want for your customer service persona. Add a personal name to communications.It’s too long and clunky for something as slick as messenger. A few sentences to help with an issue is fine, but don’t send a form letter you would normally send via email. BE a real person, don’t just pretend to be one. Don’t write like a bot, don’t copy and paste scripts, make sure your tone is friendly. Remember you’re a real person having a real conversation with another real person. Plus, if you ARE responsive, you can get the “Very responsive to messages” badge, which is quite beneficial. If you don’t respond, people will lost faith in your customer service ability. Facebook even has a public “responds within X hours” metric. Don’t enable messaging unless you’re prepared to respond at pretty much all hours of the day.There you can click “change” to edit the message you want to show up when someone goes to message you.įacebook has some tips for proper messaging. Under the messaging section, click “show a messenger greeting” so it’s set to Yes. Now, to create a messenger greeting, you will need to go back to that settings menu. Pages cannot send messages to anyone who hasn’t posted or messaged them before, nor can they send messages to other pages. Additionally, the private message can be used to respond to a public post. With messaging enabled, anyone who is an admin, editor, or moderator for your page can respond to messages, if a user initiates the conversation. There will be an option that says “allow people to contact my page privately by showing the message button.” Check that box and save your changes. To turn on messaging, click the settings button at the top of your page. They will have to use wall posts, reviews, or off-site contacts like email or phone.
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If you have messaging disabled, people won’t be able to contact you via Facebook messages. This works the same way you create a customized message that anyone who opens up messaging can see.įirst of all, you need messaging enabled.
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If you’ve ever used the live chat customer service on Amazon, you’ve probably see that when you initiate contact, a message is already there, telling you a rep will be with you in a moment, etc. Rather, it’s a default message that appears whenever a new user opens up a messenger window to your page. It’s not a welcome message like you might hope. Plus, it doesn’t work for a new user greeting if it’s public, it’s not personal, and thus it’s not performing the function you want it to perform. That means when you post a message, only six out of a hundred users will see it. Brands often see under 10% reach, usually closer to 6%, without factoring in advertising. There’s so much content and so much saturation on Facebook that the vast majority of the possible content you could see is filtered. This is a bit of a problem for some brands, given how reach works these days. The only way you’re able to reach your followers is by directly posting on your wall and hoping they see it in their feed. Brand pages – any kind of “page” rather than a profile on Facebook, really – cannot initiate messages. The fact is, Facebook doesn’t want brands sending out unsolicited messages to their followers, either in mass new messages or as new user welcome messages. Third Party Programs Facebook’s Rules and Reasoningįacebook has something called a “ messenger greeting” but it’s not what you might think it is.